Alan Reynolds

Worked with the President and CEO to update and refresh the company's brand and corporate website. Developed new branding guidelines, refreshed logo, and developed the corporate site with custom technology stack. Performed API integrations, asset optimization, created custom SVG components as part of a design system, and optimized SEO based on scope and project requirements. Notable enhancements include tailored background video elements, low-overhead custom-code animations, and service integrations for automated inquiries and responses.

Have served multiple clients in the role of Senior Web Designer and Front-End Developer in the healthcare and dental marketing spaces. Worked with Software Engineers to design and develop templated, data-driven site builds for agency clients, as well as custom builds on multiple occasions. Also served as Art Director to junior designers, oversaw corporate rebranding efforts, as well as identified and implemented process efficiencies across various workflows and projects.

As part of the Digital Marketing Team I was responsible for UI design, development and testing for pages within the primary corporate website (zolldata.com). Also responsible for creating and maintaining microsites, creating HTML and email templates, writing custom CSS, and integrating various APIs and database services within the Hubspot CMS platform. Created deliverables and marketing collatoral as needed or requested by the team and senior stakeholders.

Worked directly under the VP of Business Development to completely redesign the corporate website. Also served as Senior Designer to overhaul the company’s print collatoral, trade show exhibits, email templates and marketing efforts in conjunction with the new website and corporate branding guidelines. Functioned as Production Coordinator for the printing and production of trade show booths, exhibits, artwork and marketing materials. Collaborated with the Software Engineering team to redesign patient charting, contribute to medical software UI, and provide deliverables such as custom icon sets, typographical choices and technical layouts. Was acquired by ZOLL Data Systems in 2019.

Served as Senior Designer within an in-house micro-agency. Led and trained other designers, established the company’s first corporate branding effort, and developed a corporate style guide. Worked in a pre-press environment as production coordinator, and conducted press checks to ensure printing consistency and integrity. Directed, designed and coordinated production of marketing materials, printed slicks, trade show exhibits, backdrops, motion-graphic kiosks and presentation materials. Collaborated with web developers and software engineers to provide website design concepts, layouts and digital components for production of e-commerce sites within the trucking, construction, weather forecasting and general aviation industries.